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If it is not broken, do not flick it
Why do people seem to love Netflix cancellation shows? Why does Netflix get stuck with a full-season drop when every other streaming service returns to the weekly Cadence?
Answers are tied to Netflix’s commitment to ad-free subscriptions, while competitors such as Hulu, Disney +, HBO Max, Paramount + and Peacock return to advertising.
Netflix has a reputation for producing shows for just two or three seasons, even the most popular programs, Financial times The report says this is partly because the new show could target potential customers. After a few seasons, a show is primarily produced for its existing audience – which can be quite large and lucrative for traditional broadcasters, but not especially for Netflix if it prioritizes new sign-ups.
A key internal metric for Netflix is ”complete”, which ends all seasons within 28 days of its release. In other words, the dilemma-viewer. The likes of Disney, Paramount and Discovery are made for shows that are widely syndicated, generate lots of advertising and last for more than a decade.
For TV studios, advertising is an opportunity to slaughter sheep every year, so to speak. With Netflix, it’s a lot like a butcher shop.
Learn TV banner overlay
Smart TV will ruin television.
TV makers can never resist data and ad targeting, especially since TV and entertainment companies spend so much to add app subscribers.
The latest example is the Vizio jump ad, which broadcasters can use to overlay an ad on live TV streams, according to Flatpanel HD. Fox VGO is testing new jump ads using ACR technology (the ability to detect what’s going on on-screen at a given moment) to appeal to viewers who have just watched its new show “Welcome to Flatch”. Continue watching on the Fox CTV app.
And it’s not just Vizio. Samsung and LG have redesigned their smart TV interfaces to add more ads. And they were copying Android TV. Roku’s new TV set too Annoyed visitors Occasionally there is an awkward ad on top of a live TV feed.
VGO jump ads and most other TV overlay ads leave it up to broadcasters to use the product – so they can’t set ads in non-participating media.
Although Apple TV takes it one step further and asks viewers to switch to a completely different app, say, an NBA game is approaching or a big event like the Oscars is underway.
App Economy Unreading
Privacy laws and regulators have ruled the app economy dominated by Big Tech, somewhat.
Apple and Google allow alternative payment options when the government forces them to do so. But they still reduce transactions and make it impossible for businesses to manage the global developing business seamlessly, writes Eric Seuft. Mobile Dave Memo.
For example, Google is allowing alternative payment options for Play Store customers in South Korea after passing a new antitrust law. The end result is that Google charges 4% less (26% of in-app revenue instead of 30%) through third party payment processing.
The complexity of setting up country-to-country payment solutions is probably not worth the 4% reduction.
The same dynamic is being played with Apple, which has lost similar lawsuits in the Netherlands and waived the 3% fee cut.
The status quo will not be removed by country-by-country law, which Apple and Google never effectively fight to refuse to pay an inch. If the growing exemptions do not work, however, these platforms run the risk of a more comprehensive and comprehensive reform, such as the European Parliament’s Digital Markets Act or the initial legislation backed by biased supporters in the US Congress.
But wait, there’s more!
The West’s plan to keep global data flow alive. [Politico]
How Microsoft has become Washington’s favorite technology giant. [WSJ]
Dave Morgan: Why Web3 and Crypto would be good for open advertising technology. [MediaPost]
Currency competition for modern advertising measure. [Adweek]
You got hired!
Ad blocker operator IO has hired former Excel Springer director of engineering Gatroud Colb as product and tech chief. [release]
Beeswax vet Cadi Jones joins the “ResTech” business as head of commercial Qmee. [Mediatel]