Here’s today’s AdExchanger.com news round-up … Want it by email? Register Here.
Go to the sandbox
Here is the moment you are waiting for. (No, not all of the streams you show are the latest season releases.) On Thursday, Google launched developer Origin trials in Chrome for three privacy sandbox offers: Topics, FLEDGE and Attribution Reporting.
As a refresher, Topics aims to enable privacy-safe interest-based advertising, FLEDGE looks to do the same thing but to rediscover, while the Attribution Reporting API is a way to measure when clicks or ad views towards a conversion without using cross-site. Takes the identifier
Original trial, as Google explains Blog postChrome methodology for a limited group of developers (followed by a limited group of beta chrome users) to test experimental technology for a limited time and make sure the technology is baked properly.
Finally, once everything is working smoothly, a stable version of Google Chrome will provide Origin Trials for a slightly larger group of beta testers.
It’s a slow process, with Google waiting to say when or when it will return to the drawing board.
Google killed the FLOC API and replaced it with issues earlier this year because, rather ironicly, during those trials it became clear that the FLOC proposal was not as confidential-protected as advertising.
Feed the Beast
A “massive ranking failure” uncovered by Facebook engineers has promoted malicious content in news feeds. Here we go again.
Over the past six months, more than half of all Facebook users have experienced “integrity risk” (i.e., misinformation) in their feeds. Edge Report
Engineers have tracked the up-and-down swings of some misinformation schemes, sometimes up to 30%.
The problem was a software bug, not a strategy to slip meta content by moderation, and it didn’t affect the advertiser or publisher metrics in the feed, according to spokesman Joe Osborne.
Saha Masachi, a former member of Facebook’s Civic Integrity Team, said, “In such a complex system, bugs are inevitable and understandable.” How do we know? We need real transparency to build a sustainable system of accountability. ”
After all, the problem was tracked for six months and came to light soon after an engineer leaked it. Facebook users may appreciate the fact that the error was distributed as a result of the error, and what we will say, as part of a personalized experience, knowing the obvious misinformation, violent images, nudity or other problematic content in their feeds.
‘MOAR’ cannot be spelled! Without AR
Expect to see a wave of in-store augmented reality setups
In a study of how consumers sample lipstick tubes compared to lipstick AR displays, researchers in Hong Kong and Singapore found that AR users sampled an average of 7.5 times more products.
The researchers also found that physical product testers clustered one or two of their known brands. In contrast, AR user buyers prefer to sample new brands, accordingly Harvard Business Review.
The retailer featured in the study went on to incorporate AR technology into its app, giving the researcher clear data on the connection of transactions with mobile app buyers who did not or did not use the AR function. App users who have tried AR Sampling are 19% more likely to make a purchase.
But AR is not the magic key to attracting young consumers, as one might expect for members of the SnapTik (TokSnap?) Generation, they are familiar with AR overlays. The data shows that AR pays the best money for new online shoppers who have never shopped online before. This makes them more comfortable buying something they haven’t caught or seen before.
But wait, there’s more!
IAB Tech Lab has released new ad format guidelines for digital video and CTV. [blog]
Apple and Meta have leaked user data to hackers who have used fake legal requests. [Bloomberg]
Twitter has begun pilot testing for three new ad formats. [Adweek]
The pain of Facebook iPhone ads is the benefit of Google. [The Information]
Apple has filed a 5 5.5 billion class action lawsuit in the Netherlands over its App Store policy. [engadget]
Senate Democrat Alvaro Bedouin has advanced the nomination, which would break the 2-2 stalemate in the FTC. [Deadline]
You got hired!
Extreme Rich hires Patrick O’Donoghue as VP of business. [B&C]
News startup Semafor has hired New York Times veterinarian Rachel Goldstein as CRO. [Insider]
Performance agency WITHIN taps Hillary Reid as the new VP of marketing. [release]