TBWA / New Zealand Southern Cross Pet Insurance Integrated Ad: Hi-Vis

Southern Cross Pet Insurance and TBWA \ New Zealand designer Matthew Adams have worked with Dolan to launch VIS, a high-visibility capsule fashion collection to keep pets safe on the street. The campaign is part of their ‘Live Your Pet Life’ initiative, which seeks to raise awareness of the dangers posed by pets in an attractive way and to combat these risks to keep our partners long-lived.

After analyzing data on the major risks to pets, TBWA \ NZ and Southern Cross Kiwi have identified a road safety issue between the animal communities – which can be difficult to see, especially at night. To shed light on the issue, the teams teamed up to launch VIS, a collection of cautious clothing for pets that is high fashion during the day and high visibility at night.

To create glamorous outfits, TBWA \ NZ has partnered with international Italian designer Matthew Adams Dolan, who is known for dressing stars like Gigi Hadid and Lady Gaga. Drawing from Vogue, Rihanna, and her own dog Maisie’s experience working with choices, Matthew combines function with fashion, creating eye-catching costumes using highly reflective materials. From puffer jackets and a ‘nightbreaker’ coat to winter wool and bandana accessories, any pet posing at VIS – Road Safety Collection will not be left out.

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