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April 1, 2022

Why Nielsen’s $ 16B buyout could increase cross-platform measurement

Nielsen is going private. On Tuesday, the 99-year-old TV ratings giant announced an agreement to sell itself to a private equity consortium led by Brookfield […]

Advertising, Marketing & Media 0 3 min read

April 1, 2022

News publishers face waves of unification; Asked to see it with Facebook

Here’s today’s AdExchanger.com news round-up … Want it by email? Register Here. Union State “Prestige doesn’t pay the bill.” This is what happened in the […]

Advertising, Marketing & Media 0 3 min read

March 31, 2022

A seller-defined audience is better than Google content The reason is here

“The Cell CiderA column written by the sales party of the digital media community. Today’s column is written by Stephanie Ledger, VP of Data, Identity […]

Advertising, Marketing & Media 0 3 min read

March 31, 2022

Smart ring brand they prove the value of linear TV

DTC eCommerce is growing – but measurement challenges are coming Or, rather, they’re already here, says Ron Jacobson, CEO and founder of Rockerbox, a marketing […]

Advertising, Marketing & Media 0 3 min read

March 31, 2022

Fresh direct tap on real-time weather data to get DOOH on NYC subways

Some unmistakable facts about living in New York City: Almost everyone goes underground, the weather is unstable, and most people are too busy (or lazy?) […]

Advertising, Marketing & Media 0 2 min read

March 31, 2022

LG says it’s not sweating OEM Wannabes; If all else fails, get along

Here’s today’s AdExchanger.com news round-up … Want it by email? Register Here. Reach this LG, Samsung and Vizio all like to brag about their reach. […]

Advertising, Marketing & Media 0 2 min read

March 31, 2022

4 Quick Instagram Marketing Tips for 2022 [Revealed]

Your Instagram ads are likely to reach 640+ Millions of potential buyers. Has your Instagram marketing been optimized for success? We know that Instagram is […]

Advertising, Marketing & Media 0 4 min read

March 31, 2022

Podcast: Retail Media Rundown and Nielsen Buyers

The issues that data-driven advertisers value have reached the C-suite in the retail revenue report. From retail media revenue to first-party data projects, retailers are […]

Advertising, Marketing & Media 0 51 sec read

March 31, 2022

Antitrust regulators are ready to rein in big technology

People might like to say that data is the new oil, but no business is regulated on digital platforms like the old-school oil companies. Legislators […]

Advertising, Marketing & Media 0 3 min read

March 31, 2022

Levi’s Integrated Advertise by Stink Rising: Fresh Products

Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) for Spring / Summer 2022 In the 1970s, Levi’s published a collection called Fresh Produce, which […]

Advertising, Marketing & Media 0 51 sec read

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