4 Quick Instagram Marketing Tips for 2022 [Revealed]

Your Instagram ads are likely to reach 640+ Millions of potential buyers. Has your Instagram marketing been optimized for success?

We know that Instagram is a popular and widely used social ECommerce advertising Since launching the platform in 2010, the app has become a popular social network where businesses around the world can efficiently sell their products and services.

And in 2022, more potential is expected to arrive.

Online stores will want to optimize their marketing for everything from your way Create an Instagram post Include campaigns that you include in your overall e-commerce Facebook strategy to increase sales and scale their e-commerce businesses.

In this post, we give you four quick ones Instagram Marketing Tips Just do that.

2022 Instagram Marketing Tips

  1. Review your brand’s Instagram profile performance
  2. Use the power of hashtags to reach millions of new potential buyers
  3. Focus on increasing the engagement rate
  4. Adapt your Instagram marketing strategy to your specific audience using advanced analytics and automation

Let’s jump in.

1. Review the performance of your brand’s Instagram profile

To increase Instagram sales, your brand must stand out from the crowd and is critical to your account optimization. The key is to take advantage of certain features that business accounts have access to and use your brand account. Instagram Insights Review and change.

An important profile element to optimize is the display and main details of your story. The latter also helps brands Optimize for Instagram SEO. Something Kohl knows a lot about optimizing his Instagram profile.

Example of Instagram profile Winner

[Source: Kohls]

Here’s a short checklist to help new stores review and optimize their Instagram profiles:

  • Review your business account time and contact information
  • Create a FAQ story highlight
  • Use Linktree or other apps to send traffic to specific landing pages
  • Show UGC and product reviews to highlight your story
  • Create brand hashtags to establish Instagram Search visibility And presence

For your eCommerce brand’s Instagram bio and more advanced tips on how to optimize accounts and SEO for customers, Click here.

2. Use the power of hashtags to reach millions of new potential buyers

Optimizing your Instagram content with hashtags helps your posts reach new audiences and improves the effectiveness of your Instagram marketing.

In addition, running a hashtag campaign can be incredibly powerful, and designing a hashtag campaign strategy should be one of the first things to do in 2022 to increase your Instagram marketing.

Let’s look at an example of this post from Nike LA.

The example of the Instagram hashtag is the winner

As you can see, they used the hashtag (#astrology #capricorn) to reach potential fans who like astrology. If you click through this hashtag, you will see over ten million Instagram posts about astrology, which is huge!

The example of the Instagram hashtag is the winner

In short: Effective use of hashtags will improve the reach of your posts.

In fact, with the right hashtags, you can reach an audience you don’t know existed. More people in your target demographic who haven’t found you yet will start following you. Suddenly your presence increased!

Check out The ultimate guide to Instagram hashtags for 2022 An updated list of popular hashtags from Hubspot you can use for your sponsored posts.

3. Focus on increasing the engagement rate

As we know, high engagement is an important consideration for Instagram’s algorithm. The higher the level of participation, the more likely it is that the content will be published on the newsfeed, attracting attention and attention.

In addition, potential buyers may be involved as a trusted signal to purchase your product for the first time.

This means that the engagement rate is the most important metric to track in 2022.

Here’s a tip you can use to grow Improve your content engagement rate This year on Instagram:

Be the first to be hired

Instagram is, above all, a social platform. This means that in order to increase engagement, your brand needs to attract visitors.

To do this, consider your main target market and be aware of their interests and passions. You can then start a conversation, address relevant issues, or answer audience issues in the comments.

Spending time talking to your audience can dramatically increase your overall engagement rate. See how smartly the keychain engages the audience with the puzzle.

Increase Instagram engagement

[Source: Chubbies]

4. Adapt your Instagram marketing strategy to your target audience using advanced analytics and automation

2022 is about automation and optimization. That means getting more Instagram insights in real-time, then using them to change your marketing strategy.

Yes, Instagram itself has a built-in analytics tool that provides the necessary data in a way that makes it easy to compare content, monitor campaigns, and evaluate the effectiveness of individual pieces.

But for 2022, you’ll want to invest in third-party tools like Hootsuite for Post Insight and Instagram eCommerce ad automation and traffic boosters for real-time optimization.

  • Traffic Booster is an advanced PPC automation software Designed specifically for ecommerce, including Instagram ads.

  • Hutsuit A social media management tool that provides enhanced Instagram insights, including engagement rates, followers, comments and post impressions.

Instagram automation tools

The latest thought

Here you have it: Four Quick Instagram Marketing Hacks To Start Your Year.

To recap: You, as a growing ecommerce brand, can quickly optimize your Instagram marketing for 2022:

  1. Your brand’s Instagram profile performance is being reviewed
  2. Uses the power of hashtags to reach millions of new potential buyers
  3. Concentrate on increasing the engagement rate
  4. Adapt your Instagram marketing strategy to your specific audience using advanced analytics and automation

Still, have Instagram marketing questions? Post them in the comments section below.

Bogdan Klopov

Bogdan Klopov is the head of community outreach at Visme. She loves to write, create new links and enjoy traveling.

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Podcast: Retail Media Rundown and Nielsen Buyers

Big story podcast

The issues that data-driven advertisers value have reached the C-suite in the retail revenue report.

From retail media revenue to first-party data projects, retailers are going through a transformation for a more digital future. And when you compare Messi to Best Buy to Albird to Target to Express, there are many similarities between retailers.

This week on The Big Story, we talk about senior editor James Harther’s retail rundown and how it relates to two more big trade stories this week: Google’s latest shopping product release and InstaChart’s announcement that, for the first time, it has started serving other retailers. Sites and apps.

Advertising from many retailers’ POVs is “margin management” or a way to keep the price of your Walmart (and Amazon) products low. How to value ad messages for driving home?

Then, we talk about Elliott Management’s deal to buy Nielsen for 16 billion. Just before coming to the fore, the deal will probably become a question mark in the minds of many TV ad buyers. And what does this mean for the future of TV currency and alternative measurements? Although the deal will take some time to close, Nielsen still doesn’t count.

Antitrust regulators are ready to rein in big technology

Disbelievers don't just need new tools;  They need a new mentality.

People might like to say that data is the new oil, but no business is regulated on digital platforms like the old-school oil companies.

Legislators and law enforcement agencies on both sides of the aisle and around the world agree that it is time to rewrite the rules governing competition for the new Internet age.

“The unique features of digital technology have ushered in new market dynamics and business strategies for which we need to update our outlook,” said Lina Khan, chair of the Federal Trade Commission, speaking at a no-confidence motion in a room of her European counterparts on Thursday. Charles River Associates, a global consulting firm based in Brussels.

The European Union passed the Sweeping Antitrust Act last week in the form of the Digital Markets Act, which has the Big Tech platform directly on the crosshairs.

The new law prohibits large platforms from consolidating data sources without explicit opt-in, restricts self-preference across all services, requires interoperability between messaging apps and generally aims to control “gatekeepers” by forcing them to engage in fair business practices.

The United States follows the EU in terms of federal antitrust laws, but there are now multiple antitrust bills around Congress that are supported by bipartisan politicians, including Sen. Amy Kloboucher (D-MN) and Republican Ken Buck (R-CO).

One such bill, the American Innovation and Choice Online Act, aimed at preventing companies such as Amazon or Google from bundling or liking their own products, was publicly supported by the judiciary on Monday.

Frame work

Jonathan Canter, assistant attorney general in charge of the DOJ, said the legal framework that enforcers have relied on for the past three decades to build trust cases was based on precedents and economic theories while the U.S. economy still revolves around factory smokestacks and linear supply chains. Was. Department of Disbelief.

While some of those precedents may still apply in certain cases, Canter said the underlying rules of the business have changed, and if enforcers don’t roll with those changes, “we’re missing the boat.”

“We should focus on competition rather than a theoretical model of what anyone thinks competition looks like,” Canter said.

There is a movement towards the application of modernized distrust. The DOJ and FTC announced in January that agencies would rewrite their consolidation guidelines to reflect today’s market realities. An important consideration to consider is that price control – often the only metric that a regulator can legally use to define monopoly power – makes no sense when we talk about free consumer products such as social media platforms and search engines.

Facebook bought Instagram for 1 1 billion almost 10 years ago when the photo-sharing app had only 13 employees, and the FTC cleared the deal without any objection at the time because Instagram was free and pre-revenue, as it still had no ads. The commission is now suing Facebook for trying to acquire and release both Instagram and WhatsApp. The FTC did not stand in the way of buying Facebook’s WhatsApp in 2014.

Current M&A guidelines have not been updated for over 12 years.

Power tools

But distrust enforcers don’t just need new tools; They need a new mentality.

To be effective, Khan said, would require “more than just bringing a huge structure.” Applicants need to study the market and understand the business incentives that motivate companies to act like them.

Sometimes, though, a company’s operations, especially those taken by big tech platforms, are quite transparent – and not in a good way.

Their lobbying efforts could be perfectly ridiculous, says Rep. Buck practically attended the Brussels event from his office in Washington, DC

“It’s pretty ridiculous when these giant companies talk about how [antitrust] The bills we are debating in Congress are “anti-American” – we always hear them, “he said. “We are actually helping China and we will lose our leadership position in the world economy – that is utter nonsense and a lot of people here have ridiculed it.”

“These companies also make nonsense of the idea of ​​American companies – they’re multinationals and they’re looking for profit, which is good, but they don’t share American values,” Buck said. “For these organizations, any actor in the world to talk about doing something anti-American … they have no position to do it.”

Levi’s Integrated Advertise by Stink Rising: Fresh Products

Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) for Spring / Summer 2022

In the 1970s, Levi’s published a collection called Fresh Produce, which inspired, well, production. And since we all love fresh fruits and vegetables, Levi’s® thought, why not bring it back, with just a fresh (for irony) 21st century spin. Introducing Levi’s® Fresh for Spring / Summer 2022, a beautiful range of colorful choices featuring dyes derived from natural sources, including plants and botanicals.

Traditionally, natural-based dyes have created more earthy-tone colors, but with Levi’s® Fresh, we’ve applied new dyeing methods that have been able to create vibrant, ice shades of peach, lavender, pink and yellow. And all in a mixture of both yarn and colored pieces of clothing.

Fresh collection dyes come from one of three natural sources, including non-endangered or non-endangered plants যেমন such as extracts of madder roots and natural indigo-agricultural by-products যেমন such as food waste এবং and minerals such as clay, carbonate, and natural oxides. These dyes were specially formatted so that less auxiliaries were needed, without compromising on color fastness or aesthetics, resulting in an innovative, durable pigment process. All pigments in the collection contain at least 50 percent plant or mineral ingredients.

Cargo bought Parsek to create a focus-oriented mobile currency

Mobile ad exchange cargo attention acquisition platform Parsek Media has acquired.

The deal reflects Cargo’s focus investment as an effective metric for post-cookie mobile advertising, said Cargo CEO Harry Cargman, who declined to share how much he paid for the assets.

On the way out of cookies, this is a good time to adopt a new currency that allows brands to buy ads based on cost per second instead of CPM, Cargman said.

Kargo now owns the rights to Parsec’s “politely interrupted” screen-takeover mobile ad format, which inserts a video or display ad on the body of a web page that users can see as they scroll through the page. The ads are sized to take up most of the screen of a device while they are visible, and users can continue scrolling to remove the ad from their screen.

And Parsec gets tech stacks designed to measure and package attention-grabbing data for sale to cargo advertisers, says Mark Goldman, Adelaide’s founder and CEO.

Parsec Media launched Adelaide in 2019 as a performance tool for brand marketing and later turned it into its own company with the same ownership. According to Goldman, the decision to sell Parsek’s assets was driven by the need to separate Parsek’s media-centric business from Adelaide’s measure-centric business.

“We understand you can’t really run media and measure under one roof. Our desire was to focus on measurement, ”Goldman said.

Cargo Parsek’s technology will be used by advertisers to create its offer for purchases versus seconds of on-screen exposure, Cargman said. Cargo’s cost-per-second metrics will include third-party verification from providers such as Oracle’s Total Analytics.

The built-in code requires an integration from the publisher side and allows non-standard, non-IAB ad formats to be served programmatically on the open web. When an ad is served, the code triggers an event to measure how many seconds the ad stays on-screen. The code also triggers third-party verification engines

“Most advertisers want a trusted third party to verify if they’re going to pay you based on some type of currency,” Cargman said.

The technology that Cargo is buying also includes an optimization engine to test A / B cost per second of different ad placements against each other. A machine learning algorithm will weigh a variety of factors, including the creative approach itself and goal setting parameters, such as the presence of first and third-party cookies, time of day, IP address, and context, to determine the best way to drive attention. Outcomes can be measured by total exposure time, average exposure time, and other attention-based metrics.

“Cookies and behavioral targeting are going away, so advertisers are looking for new ways to prove they can get results,” Cargman said.

Cargo expects to complete the integration of Parsek’s technology into its business in the next three to six months.

Parsec’s spinoff company, Adelaide, will continue to operate as a separate brand and maintain ownership of an ownership metric that it operates under the name AU or “Attention Unit” metric.

All of Parsek’s assets that were not acquired by Cargo as part of the deal – including its 25 employees – will be exploited in Adelaide, Goldman said. It will also continue to act as a third party attention measurement partner for Adelaide Cargo.

Parsek is the third acquisition of Cargo in less than three years. Cargo bought Rhombus, an advertising technology company focused on targeting social embedding in articles, in August 2020, followed by StitcherAds, an online retail advertising company, late last year.

The truth about addressable TV is that it is not as targeted as it seems

On TV and videoA column that explores opportunities and challenges in advanced TV and video.

Today’s column is by Matt Krepsick, Chief Technology Officer Quotient.

Proponents of addressable TV call it the future of advertising – a world where marketers can better target their viewers and rely on rigorous data to communicate their marketing plans. This is a wonderful theory, but the reality is a little less pink.

Despite the great promise, addressable TV is still a product that has been around since childhood. And there is still a long, long way to go to rely on advertising addressable TVs as a brand-building asset to sell products.

This evolution not only requires a deeper, more subtle understanding of how addressable real works, but it also calls for more smart data.

Understanding OTT opportunities in addressable TV

Work on the address TV has been going on for a long time. The model of the classic linear TV spray-and-prep ad showed its age as the Internet matured. Case in point: You can guess who is watching by looking at age and gender, but you never know for sure.

The evolution of the data-driven addressable linear seeks to build on this legacy of age and gender by overlaying visitor-based features from the digital ecosystem. However, the irony of this approach is that it does not allow brands to reach their customers uniquely. It simply highlights the size of the total viewing population, which may not fit perfectly into their audience definition and gives the illusion of addressability.

Also, there is no way to tell if the person watching the TV ad was actively engaged, the consumer you want, their spouse or children – or, if the TV was playing in an empty room, they probably had dogs or house plants.

The real promise in addressable TV is in the over-the-top (OTT) space. Because the service is connected to the Internet, OTT ads can be stored in the cloud or on a server, providing an unlimited number. However, as OTT ads become more targeted, content providers do not always have the best idea of ​​pacing. As a result, consumers may see the same TV ad multiple times in a row, resulting in excessive saturation and wasted marketing budgets. Worse, since all of these services are privatized, there is no centralized exchange to reduce frequency.

Data is not enough; It has to be smart

What does it take to reach the full potential of addressable TV? For now, advocates of addressable TV maintain their recommendations based on big data taken from viewers’ personal activities. What they won’t tell you is that the TV viewership data they are studying is unlikely Smart Missing pieces of information and that.

With addressable TV, there’s no way to know who’s watching the screen – even by setting up different profiles on the services. During the epidemic, co-philosophy rose 40%. It does increase audience size, but it also raises questions about who is watching and who the brands are trying to reach.

The hype surrounding this relatively new form of marketing is not entirely wrong. Audience targeting in the TV space has certainly improved in recent years, but it is important not to confuse vision with reality. The TV still has a long way to go before it can be fully – even actively – addressable And some brand categories are more suitable for addressable advertising than others (especially those that have a crystal-clear definition to the consumer audience).

The path to addressability has been paved with smart data

There’s only one tool in the television toolbox, and it’s a pretty blunt instrument. To persuade a consumer to take action, you need to give them additional follow-up action. Whether it’s getting their phone out, looking for a website, or going to a store, it needs a level of context that is not currently available or properly tracked in today’s TV landscape. At the moment, even about its most functional, addressable TV brand building.

So, the big question is: can addressable TV surpass TV and motivate consumers in real-world action? The answer remains to be seen.

Follow quotient (@ Quotient) And AdExchanger (@ Addexchanger) On Twitter.

Hilliers Road film Advertise by Daughter: Into the Unknown

Hilliers Road was founded in 1999 by a group of dairy farming families in Bernie, Tasmania, who boldly believe that the wild and remote northwestern Tasmania is the perfect environment for making world-class award-winning whiskey. Hilliers Road began uncommonly – and this restless spirit lives on today.

The whiskey distillery takes its name from its location and source spirit. A physical ‘Helier’s Road’ used to pass right in the middle where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey rough, inaccessible northwestern Tasmania – surveyor, cartographer and explorer, Henry Helier.

As part of his most recent investment in the brand, Hilliers Road has hired international film director, Michael Doll from Daughter, to create his new brand of film and content, Into the Unknown.

Heather’s Road Journey ‘Into the Unknown’ via the newly launched brand film Daughter
The film brings to life the story of the pioneer founders of Hilliers Road through a parallel journey of a man inspired by modern ‘Henry Hillier’. The film follows the journey of its internal and external instability and discovery in the fascinating raw and remote environment of northwestern Tasmania. It captures the brand’s fickle consciousness, fearless pursuit, resilience and the burning drive of discovery, forever curious. Its relentless drive travels less on the road – take in the unknown.

Hilliers Road is a unique story about the unknown and the courage to travel beyond the independent Northwest Tasmanian success story.