Here’s today’s AdExchanger.com news round-up … Want it by email? Register Here.
Union State
“Prestige doesn’t pay the bill.”
This is what happened in the editorial offices of several well-known publishers who formed labor unions within their workforce.
On Tuesday, 350 Condé Nast employees signed a letter requesting recognition of their union, The Washington Post The report said the proposed union would be organized under the New Guild of New York and would represent more than 500 condensed Nast workers in the editorial and video production divisions across 11 titles. Condডে activism follows recent newsroom union campaigns, including The New Yorker’s editorial department Last year.
And don’t forget about BuzzFeed The announcement was made during his first earnings report Last week it planned to reduce its newsroom staff by about a third through voluntary purchases. BuzzFeed News Union Voted irresistibly Take a turn for the better if negotiations with management approve a strike on Tuesday. The action was approved by more than 90% of New York’s Newsgild.
Organized by Gizmodo Media Group Successful four-day strike Earlier this month. And Warcatter cut a deal with the New York Times in mid-December 2021 after it went on strike during the holiday shopping season to put pressure on management.
You will not believe what will happen in the end!
Facebook warns publishers to avoid “watchbat” strategies that users typically don’t like to watch in order to complete or watch videos, Search Engine Land Report
For example, sometimes a caption does not match the content, retains information or otherwise shamelessly entices the viewer to see more.
“Her response was invaluable !! 😂😂” or “Then her GF did it !!!” Two examples cited by a company Blog post.
Meta and other video platforms should see it (literally) as TikTok has become more popular. You can learn from how TikTok takes viewers to videos that meet certain thresholds for algorithmic virality. Already Instagram Heat absorption Thank you so much for showing so many new story videos to users, many of whom have already had enough.
Some influential or viral-thirsty story posts are forced to include multiple-line text for quick video retrieval. Another strategy is to misspell one or two words, because people are forced to comment with corrections and the algorithm logs the engagement with responsibility. Although these strategies were not quoted in the Meter “Watchbate” update, they do show how easily games can be played before new formats are better understood.
Heavy lying crona
Sweden’s privacy regulator, the Swedish Authority for Privacy Protection (dubbed IMY), has fined Clarna, a Swedish buy-now-pay-a-letter service, 7.5 million kroner (about $ 800,000) for violating GDPR on how it uses customer information.
The investigation is based on Clarner’s request for consent and data usage in the spring of 2020 IMY said Clarna failed to inform users “how personal data was processed in one of the company’s services”. Blog post (Or a translation, at least). The agency also failed to warn customers that data would be transferred to non-EU countries.
One Klarna service that may surprise some users who agree to the data collection is its Marketing Solutions Group, which includes retail customer acquisitions and an ad network. In 2020 the platform sank to the ground.
Clariner advertising technology may or may not attract the attention of IMY. But the privacy lawsuit shows how the ad, seen as less hanging fruit Virtually no company Containing first-party data and / or a captive audience can be risky which should be balanced against easy income picking.
Apple bites
Apple is winning in some new arenas. It recently beat all other streaming services at the Oscars for Best Picture at the Academy Awards, has a growing service business (meaning its fees on app subscriptions and in-app revenue) and is surfing a privacy wave that has knocked out its competition.
But it’s not the same Apple as 10 or 15 years ago.
According to the eCommerce newsletter, “For Apple, hardware is the next thought.” 2 p.m..
Japanese News Agency Nikkei reports Apple is reducing production of iPhones and AirPods due to inflation and supply-chain costs. Yet Apple still expects revenue, profit and even profit margins to be up-and-down. What’s behind it?
Well, Apple has released new products with much higher prices. But another big factor is the profit margin it will win in advertising.
In the four years from 2017 to the end of 2021, Apple’s annual advertising revenue increased from about $ 300 million to $ 4 billion. Facebook made a similar jump from $ 750 million in 2009 advertising to $ 4.2 billion by the end of 2012. Fast-forward to nine years, and Meta earned about $ 118 billion in advertising revenue in 2021.
I mean, Apple couldn’t do that.
But … couldn’t do it?
But wait, there’s more!
Data collection by Russian technology giant Yandex raises security concerns. Information collected through the app is sent to Russian servers on Apple- and Google-powered mobile devices. [FT]
FTC offers free tax filing Intuit suit for TurboTax ads. [WSJ]
Privacy Regulation is a lively (one way of saying) question and answer session with the IAB EVP and General Counsel Michael Han. [Digiday]
CRM marketing company Optimove has acquired mobile app messaging technology Cumulus. [release]
You got hired!
IAS vet Matt Nijic has joined U of Digital as Head of Learning and Development. [release]
Spanish content platform Canella Media has hired David Gracie as SVP of commercial operations and Kirsten Amley as SVP of content distribution and general consulting. [release]
Fireworks brings Matthew Lynch as DTC, Global Head of Industry. [release]