Experimental Advertising by State Street Global Advisors McCann Worldgroup: Liquidity

The liquidity table of State Street Global Advisors is being presented.

No matter what you enter, make sure you get out.

State Street Global Advisors is presenting this challenge to financial advisers who are constantly searching for liquidity in a volatile, competitive market. It’s also the idea behind Liquidity Maze, the company’s immersive, panoramic engaging VR experience and its highly liquid DIA fund exchange: an ETF experience, the industry’s first major conference in two years, April 11-14 in Miami.

The liquidity maze gamifies the search for liquidity and challenges our viewers to get inside as quickly as possible. When players get stuck, global advisors on the state streets have to help through a blue liquidity orb that shows them the way.

The experience consists of 5 unique levels that end in the Liquidity Room, where players gain liquidity and are given their final time. A leaderboard at our booth places the top 10 players in the 2,000-person conference and donates $ 30,000 pledged to the State Street charity for the three-day event.

Located in a smooth booth with a turbulent, liquid-like side, the maze is designed to stand out and let visitors know that State Street Global Advisors and its DIA fund are there to help them find the liquidity they’re looking for.

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