Mobile ad exchange cargo attention acquisition platform Parsek Media has acquired. The deal reflects Cargo’s focus investment as an effective metric for post-cookie mobile advertising, […]
“On TV and videoA column that explores opportunities and challenges in advanced TV and video. Today’s column is by Spencer Lambert, Product and Partnership Success […]
DTC eCommerce is growing – but measurement challenges are coming Or, rather, they’re already here, says Ron Jacobson, CEO and founder of Rockerbox, a marketing […]
Prior to co-founding Ad Tech and Mar Tech Holding Group Direct Digital Holding in 2018, Mark Walker was the Chief Operating Officer of Ebony Media. […]
