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Retail media, which is more immersed in data-driven advertising than other old-school channels such as radio or outdoors, is entering the world of programmatic and […]
“Data-driven thinking”Written by members of the media community and has new ideas about the digital revolution in the media. Today’s column is written by Jason […]
Apollovin and The Trade Desk announced twin news items today. Mobile gaming and advertising giant Unified ID 2.0 (UID2) has launched an integration with the […]
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