A seller-defined audience is better than Google content The reason is here
“The Cell CiderA column written by the sales party of the digital media community. Today’s column is written by Stephanie Ledger, VP of Data, Identity […]
Smart ring brand they prove the value of linear TV
DTC eCommerce is growing – but measurement challenges are coming Or, rather, they’re already here, says Ron Jacobson, CEO and founder of Rockerbox, a marketing […]
Fresh direct tap on real-time weather data to get DOOH on NYC subways
Some unmistakable facts about living in New York City: Almost everyone goes underground, the weather is unstable, and most people are too busy (or lazy?) […]
LG says it’s not sweating OEM Wannabes; If all else fails, get along
Here’s today’s AdExchanger.com news round-up … Want it by email? Register Here. Reach this LG, Samsung and Vizio all like to brag about their reach. […]
4 Quick Instagram Marketing Tips for 2022 [Revealed]
Your Instagram ads are likely to reach 640+ Millions of potential buyers. Has your Instagram marketing been optimized for success? We know that Instagram is […]
Podcast: Retail Media Rundown and Nielsen Buyers
The issues that data-driven advertisers value have reached the C-suite in the retail revenue report. From retail media revenue to first-party data projects, retailers are […]
Antitrust regulators are ready to rein in big technology
People might like to say that data is the new oil, but no business is regulated on digital platforms like the old-school oil companies. Legislators […]
Levi’s Integrated Advertise by Stink Rising: Fresh Products
Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) for Spring / Summer 2022 In the 1970s, Levi’s published a collection called Fresh Produce, which […]
Cargo bought Parsek to create a focus-oriented mobile currency
Mobile ad exchange cargo attention acquisition platform Parsek Media has acquired. The deal reflects Cargo’s focus investment as an effective metric for post-cookie mobile advertising, […]
The truth about addressable TV is that it is not as targeted as it seems
“On TV and videoA column that explores opportunities and challenges in advanced TV and video. Today’s column is by Matt Krepsick, Chief Technology Officer Quotient. […]
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